If you've ever wondered whether your moisturiser goes on before or after your serum — you're not alone. Applying skincare in the wrong order can mean your products don't absorb properly, leaving your skin missing out on all those good ingredients. Here's the correct order to follow, morning and night.
Morning Routine
- Cleanser — Start with a gentle cleanser to remove overnight oils and prep your skin.
- Toner — Rebalances your skin's pH and preps it to absorb what comes next.
- Serum — Target specific concerns like brightening, hydration, or anti-aging. Pat gently — don't rub.
- Eye Cream — Dab lightly around the orbital bone using your ring finger.
- Moisturiser — Locks in all the layers beneath and keeps skin hydrated throughout the day.
- SPF — Non-negotiable. Apply sunscreen as the very last step every single morning.
Evening Routine
- Makeup Remover / Cleansing Oil — Break down makeup, SPF, and pollution first.
- Cleanser — Follow with a water-based cleanser for a thorough double cleanse.
- Toner — Same as morning — rebalance and prep.
- Treatment / Actives — This is when you use retinol, AHAs, BHAs, or vitamin C. Only at night for most actives.
- Serum — Layer your hydrating or repair serum on top.
- Eye Cream — Gently pat around the eye area.
- Moisturiser / Night Cream — Use a richer formula at night to support skin repair while you sleep.
The Golden Rule
Always apply products from thinnest to thickest consistency. Lightweight serums and essences go before heavier creams and oils. This ensures maximum absorption and effectiveness.
Pro Tips
- Wait 30–60 seconds between layers to allow each product to absorb.
- Less is more — a pea-sized amount of most products is sufficient.
- Consistency beats complexity. A simple routine done daily outperforms an elaborate one done occasionally.
Ready to build your perfect routine? Explore our Skincare Collection for curated Korean skincare essentials that work beautifully together.